Société des établissements de plein air du Québec
Quebec Aborignal Tourism
Quebec, June 29, 2015 – The Société des établissements de plein air du Québec (Sépaq) and Quebec Aboriginal Tourism (QAT) are pleased to announce the signing of an agreement to promote and market aboriginal tourism themed activities in the Sépaq establishments.
“Aboriginal tourism experiences – whether traditional or contemporary – have a high appeal factor, especially with foreign customers. The number of aboriginal enterprises catering to tourists from across the world has almost doubled over the past fifteen years. We are proud of this exchange of expertise which will ensure a greater integration of aboriginal tourism promoters in Quebec’s establishments and which will promote the development of distinctive and authentic experiences in relation to the province’s 11 aboriginal Nations,” said Dave Laveau, QAT Executive Director.
This agreement will contribute to strengthen, preserve and promote the culture and traditions specific to each First Nations and Inuit community. Raymond Desjardins, President and CEO of Sépaq, highlighted the relevance of offering complementary activities, which according to him “enhance a stay in our establishments while contributing to sustainable development, particularly the economic and social dimensions. This partnership fosters authentic tourism experiences in the Sépaq establishments, in view of diversifying our offer and in line with the Ministère du Tourisme’s philosophy as laid out in the Tourism Industry Development Plan.”
Over the last five years, QAT has been collaborating with various partners from the sector namely Parks Canada, Quebec Outfitters Federation, Aventure Écotourisme Québec, etc. This stimulating agreement is a valuable addition to these structuring partnerships which aim to further aboriginal tourism. This new five-year partnership with Sépaq provides a response mechanism to identify aboriginal tourism development opportunities across Quebec. The agreement also allows for the exchange of expertise between the two organizations to ensure performance, authenticity of experiences and support to promoters through training and other targeted services.
Sépaq is a Crown corporation promoting Quebec’s nature via the accessibility, development and sustainability of the territory and assets that it manages. It highlights the natural and cultural wealth of all regions of Quebec. Sépaq establishments located near aboriginal communities already offer a number of aboriginal activities.
QAT is Quebec’s sectoral tourism association focused on the social and economic development, promotion and marketing of aboriginal tourism experiences and products. Each year, Aboriginal Quebec sustains around 3,500 jobs, shares its culture with nearly one million visitors and generates an estimated $169 million in economic benefits. To learn more about Aboriginal Quebec, please visit aboriginalquebec.com.
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Élaine Ayotte and Lucie Boulianne Martin Soucy
Heads of Communications Vice-President Operations
418 686-4875 418 686-4875
Quebec Aboriginal Tourism