Wendake, March 23, 2017 – Québec Aboriginal Tourism (QAT) joins the Aboriginal Tourism Association of Canada (ATAC) in acknowledging and applauding the vision, support and sustainable funding announcement for Aboriginal tourism in the Federal Budget 2017. As per yesterday’s budget announcements, the federal government will invest $8.6 million in funding over four years starting 2017-18 through the department of Indigenous and Northern Affairs Canada to support the development of an authentic Aboriginal tourism industry in Canada.
This is a memorable and unprecedented announcement in the history of Aboriginal tourism which is an integral part of Canada’s offer as a destination. As announced in the budget, Canada’s tourism industry will also benefit from investments for better global positioning.
“What a historic day for Aboriginal tourism in Canada! As ATAC Vice-President, but also as a vanguard of Quebec’s tourism leadership, I look forward to the future with great enthusiasm. This announcement is fundamentally historic as it recognizes the leadership and tourism expertise of the Aboriginal peoples of Canada,” said Dave Laveau, who is also the Executive Director of QAT.
This federal funding will enable ATAC and partners to implement its five-year action plan The Path Forward, which supports the sustainable growth of the Aboriginal tourism industry from east to west through four key areas of action: marketing, development, leadership and partnership. Apart from the positive socio-economic benefits of this financial support, the aims of the action plan include creating 50 new Aboriginal tourism enterprises at export-ready status in Canada, having a total of 40,233 Aboriginal tourism workers and increasing revenues from the sector by $300 million in annual Canadian GDP by 2021. This announcement adds major momentum to our industry and is the result of the strong partnership signed with Destination Canada in December 2015. This partnership helps Aboriginal tourism businesses succeed in international marketplaces, enhances the national tourism offer, and helps to build the Canadian brand.
QAT joins ATAC to thank Prime Minister Justin Trudeau, the Honourable Bardish Chagger, Minister of Small Business and Tourism, and the Honourable Carolyn Bennett, Minister of Indigenous and Northern Affairs Canada for supporting the vision that drives the development of the Aboriginal tourism industry and consolidates Canada’s global positioning as a unified, integrated destination.
With over 25 years of operation, QAT is the first provincial tourism association in Canada. It represents nearly 150 Aboriginal tourism enterprises from Quebec’s 11 Nations – an increase of 156% since 2011. In Quebec, the number of Aboriginal tourism enterprises has more than doubled since the early years.
QAT is the sectoral tourism association recognized by the provincial ministry of tourism as the official representative of Aboriginal tourism and by the Assembly of the First Nations of Quebec and Labrador as the services and exchange platform for the development and promotion of the Aboriginal tourism offer. Dedicated to the marketing of Aboriginal tourism experiences and products, QAT provides the Aboriginal tourism entrepreneurs of Quebec with a representative body that safeguards their interests, supports their development and offers a range of products and services that promote business development, improve business practices and increase their visibility in tourism markets.
Each year, Aboriginal Quebec welcomes nearly a million visitors, sustains about 3,500 jobs and generates an estimated $169 million in economic benefits.
For more information about QAT, visit quebecaboriginal.com.
Patricia Auclair, Communications Advisor
Tel: 418 843-5030 Cell phone: 418 254-5067